LOOK WHAT I’VE DONE!

• Ideate, create, and publish engaging content from concept to execution, ensuring alignment with brand voice and objectives.

• Develop paid social content, crafting ads that drive results and align with campaign goals.

• Strategically plan and schedule content to maintain consistency and maximize audience engagement.

• Monitor performance metrics to refine strategies and ensure content delivers measurable value.

• Manage influencer relationships, overseeing collaborations and campaigns to amplify brand reach and drive results.

• Write compelling tweets and short-form copy that resonate with target audiences and spark engagement.

• Stay attuned to trends and insights to keep content fresh, relevant, and impactful.

• Developed data-driven social strategies that increased engagement and fostered brand loyalty.

• Created and managed cohesive, engaging content aligned with client objectives, leveraging Google Trends and pop culture.

• Optimized social accounts using analytics to identify growth opportunities and refine content strategies.

• Directed successful influencer campaigns, achieving over 2.5 million views for a single client.

• Monitored social performance metrics, generating actionable insights and detailed client reports.

• Mentored peers on best practices, ensuring impactful content in a dynamic social media landscape.

• Built and nurtured influencer relationships to amplify brand reach and credibility.

• Actively engaged with social communities, fostering meaningful interactions and brand loyalty.

• Streamlined scheduling for consistent, timely content publication, maximizing visibility and growth.

EDUCATION

Texas Tech University, Lubbock, Texas

Bachelor of Science in Sport Management

Minor in Advertising

August 2018

SKILLS

• Content Creation

• Social Media Management

• Content Strategy and Planning

• Influencer Marketing and Campaign Management

• Trend Analysis and Pop Culture

• Data Analysis and Insights

• Adobe Creative Suite