HONEY DONE RIGHT. SINCE 1907.
Time worked on brand: 2025-present
Responsibilities:
Crafted all-in social strategy.
Create monthly social posts concepts, film and edit Burleson’s Honey content.
Manger influencer program beginning-to-end
More than 115 years ago, T.W. Burleson launched a new venture promising honey crafted with the integrity, ambition, and tradition of his Texas home.
Crafted with natural flavors and honey varietals with nothing added and nothing artificial. Harvested and bottled with a focus on delivering remarkable, rich taste.
Influencer Activations
Work with monthly influencers in Texas-based markets.
Collaborated with influencer Chaya Wright to create an at-home DIY face mask using Burleson’s Honey.
Collaborated with Dallas-based chef, Chef Alexa to create a seasonal holiday dish.